2023-05-22
‘Be Bright and Stay In Sight’ was the winning submission to this year’s Re:act road safety behaviour change initiative, which challenges university students to raise awareness among 18 to 25-year-olds about road safety issues.
“It’s an important initiative and we’re pleased to continue that support by giving young creative talent an opportunity to showcase their work in the places where it matters the most.”
“The selected campaign for 2022 also once again shows what can be achieved when young people are given a voice in road safety, with the simplicity of Beatriz’s direct message and strong graphic helping to address a major road safety risk for her own age group.”
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